Beauty Industry

Sienna Naturals Haircare Brand Launches at Sephora

The brand focuses on the unique needs of textured hair types.

July 29, 2024

Assistant Editor

Haircare brand Sienna Naturals has launched at Sephora online. The brand was co-founded by Issa Rae and her sister-in-law Hanna Diop to meet the needs of textured hair types.

Sephora offers nine Sienna Naturals products, ranging from shampoo, conditioner, curl cream, and mousse, as well as two kits. Products are clean, responsibly sourced, dermatologist-tested, and approved.

Sienna Naturals products include “Rooted Technology” which is the brand’s approach to formulations that start at the scalp to repair hair health and the root.

Sienna Naturals was previously chosen for Sephora’s Accelerate brand incubator, a program investing in BIPOC-owned and -founded beauty labels; that early support made an impact.